Peter Hind, through his company Launch Pad Marketing Pty Ltd, is an independent analyst, researcher and commentator on the IT industry around Asia Pacific. With 25 years industry experience spent among major IT users, international IT suppliers, local distributors, IT industry bodies and research organizations Peter has acquired the all round skill to cut through the hype that bedevils the IT industry and to position technology in a business context.
Peter is a skilled researcher and perceptive analyst on many facets of the IT industry. Some of the commissioned research and analysis he has carried over the last few years has included: trends in the use of IT in Asia Pacific; business drivers for eGovernment in Asia Pacific; IT training practices adopted by Australian IT executives; trends in IT employment in Australia, how businesses value the contribution made by their core software assets and IT expenditure and technology adoption in Australia/New Zealand.
For ten years Peter ran a series of regular bi-monthly management forums for IT executives on behalf of the research company, IDC. Such was the popularity of these forums among IT executives, Peter tripled the membership in his time at the helm. He drew on his work with this management group in 'The IT Managers Survival Guide', a book he co-authored with Rob Aalders in 2002. (John Wiley & Sons 0470-84454 X)
Peter's work brings him in to regular contact with IT executives across Asia Pacific. He draws on this dialogue in his monthly 'At the Coalface' column in CIO magazine in Australia and Asia. He has written this column since 1996 and in this time it has earned a reputation for its insight in to what is really top of mind for IT professionals.
Peter is a popular and entertaining speaker at user and vendor IT conferences, seminars and workshops across Asia Pacific. He consistently scores top ratings at these events because of his skills as a public speaker. He has been an active Toastmaster for over 20 years and he places an emphasis in his presentations on being both entertaining and provocative.