Accomplished and experienced business leader, executive, coach, speaker and author, Iggy is an internationally recognized connection technology guru and a dedicated observer of societal and business models and patterns.
Over the last 22 years, he has held professional, management and executive positions in marketing, sales, channels, operations and online management at both technology giant IBM (1986-2006) and until recently, at telecommunications specialists, Telstra. He is currently Director of Marketing, Sustainability and Innovation at UXC Connect.
As a "super-connected" networker on LinkedIn, Plaxo, Facebook and Twitter, he has earned his place in the Top 25 list of the most connected business networkers in Australia.
His first book, Connection Generation is a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents.
He is passionate about passing on his knowledge, learning and insights to large and small organisations alike. These insights have led to his engagement in external consulting and committee work with the Australian Marketing Institute (AMI) Advisory Council, the Blue Chips Marketing Council and IBM's Small Medium Enterprise committee.
He speaks on a range of topics including Online Business Networking, Marketing in the 21st Century, Creativity and Online Networking, Online Networking for Business Value and Online Networking: Sales and Marketing.
Some of his topics are:
The Connected Business
Recent economic uncertainty has forced businesses to go back to basics and focus on their lifeblood, their customers. Business owners are now finding ways to stay relevant to their business stakeholders through various communication techniques, with ever-decreasing resources and expense budgets. With the mass adoption of social media and online networking tools such as Linkedin, Facebook and Twitter, there is an opportunity for business owners to learn more about - and connect directly with - their most valuable asset base -- their customers.
In this presentation, Iggy discusses how cost-effective social media tools can be smartly leveraged by businesses for commercial benefit. Delivered in a practical and interactive style, this presentation is guaranteed to provide insights and ideas on how to engage, interact and stay relevant in an increasingly connected business world by becoming a connected business.
Using Social Media to Generate Business
The question on every business person's lips -- how to extract commercial value from being on social media sites such as Facebook, Twitter and Youtube in a practical and manageable way?
In this presentation, Iggy relates how a business of any size can establish an online presence that generates awareness, inquiries and leads using key social media platforms. He uses both local and international case studies across a number of industries to showcase potential business opportunities.
This presentation leaves the audience members with practical insights and ideas on how to be best positioned in an increasingly connected business world by taking advantage of an integrated social media presence.
The Business of Technology
The next generation of information technology and communications will be about two major business dynamics: convergence and connection. Technologies such as mobile, wireless and cloud computing will converge to provide businesses with increased flexibility and productivity. It will also enable greater connectivity to information, experiences and transactions with customers, prospects and suppliers at an instant and global level to expand the scope and range of business opportunities.
Iggy discusses the trends and insights in converging and connection technology and relates how businesses can practically leverage these for optimal commercial benefit.
Effective Networking Online -- The Social Networking Opportunity
The old adage of "not what you know but who you know" has made a big comeback. Recent employment uncertainty due to the financial crisis has made business people re-visit the importance of having a network to call upon for assistance if required. The proliferation and adoption of social networks such as Linkedin, Facebook and Twitter has facilitated the ability to build and manage professional networks online. There now exists an opportunity for business people to create and nurture personal and commercial opportunities from these networks.
Iggy discusses how online networking can be smartly leveraged to create potential social and business opportunities. This presentation provides practical steps on how to become an effective online networker.