Billy Tucker is the Owner of data consultancy 57 Signals. Previously he was the CEO of Cudo Australia, one of Australia's leading Group Buying businesses in the burgeoning social commerce space and a Joint Venture between Nine Entertainment Co. and Microsoft.
Prior to founding Cudo, Billy worked for Microsoft where he helped launch the Xbox business in London, before leading the Bing Search business across Asia.
Most recently Billy ran consumer strategy and business development for Microsoft here in Australia.
Billy served on the board of the Australian Internet Industry Association and is a Special Adviser to ICOMP, the Initiative for a Competitive Online Marketplace.
Every business, offline or on, generously receives up to 57 Signals from a prospective client at the point they touch your business, those signals are there to be read and understood allowing your offering to be optimised in real time - maximising the likelihood of purchase.
Find and adjust to just 5 Signals for short term gain, build a strategy to address all 57 to change your business altogether.
Finding and exploiting these signals contributed greatly to the success at Cudo, Tucker helps retailers across multiple industries about finding this kind of value from their existing data.