Fee Range: C
Despite his creative inclinations Craig's deviated into law and finance before course correcting to the creative industries. He started his own advertising agency after graduating from AWARD School, moved to Asia a few years later and went on to make Saatchi & Saatchi the most creative network in the region. Next stop London where he supercharged J Walter Thompson's 10,000 strong network as Chief Creative Officer, Worldwide.
In a truly international career Craig has helped clients develop and launch broadband services, software and soft drinks, banking and payment services, beer, cosmetics, foods, cars, devices and not-for-profit organisations. He has also initiated and led cultural change programmes building engagement and elevating the standard of creative thinking across two separate agency networks.
Craig has worked with many of the world's best known companies including P&G, HSBC, Unilever, Coca-Cola, Shell, Nokia, Sony, Bank of China, Toyota, Kraft, Ford, Vodafone and Diageo. In the process he's won innumerable awards, been a juror at every major international advertising show, been President of the Cannes Festival, Spikes Asia, AdFest and led the D&AD Integrated and Earned media jury. Craig also Chaired YouTube's recent global initiative to unite the world's creative community with non-profit organisations called "Good Work."
He loves speaking and has given enough keynotes on creativity and innovation to cramp a Macbook Pro, everywhere from the World Export Development Forum in Geneva to the Club de Creacion in Sao Paulo. He has also been invited to speak at Cannes four times, AdTech, UTS, QUT and his wife's 40th.
Craig is Adjunct Professor at UTS and sits on the Boards of Advance, the Creative Industries Taskforce and Conscious Capitalism Australia. Craig has also served as Co-Chairman and Chief Creative Officer for Publicis Mojo in Australia, Chairman of the Australasian Writers and Art Directors Club and Deputy Chair of The Communications Council.
In his spare time he founded Brandkarma.com, the world's first brand-centric social media platform. He blogs and tweets, and has written the most popular column for Campaign Asia-Pacific for the past three years.
He also happens to be the fastest Australian to run a marathon at the North Pole.
"One of the world's most respected creative leaders, Craig is an acutely insightful, compelling and charismatic speaker. And generous! Craig is unstinting in the way he shares his deep knowledge of creative leadership, innovation and (social)entrepreneurship with audiences and communities. Rare qualities indeed."
Megan Elliott, Director, X Media Lab.
"Craig hit JWT like a whirlwind, his energy and enthusiasm were infectious and helped drive huge change within the business. Craig has the ability to stand on any stage and captivate any audience, from the most junior creative person to the most senior of clients. His knowledge of marketing is second to none. He is an outstanding leader, respected industry commentator and someone who took the leap to digital world early in his career. I'd go out of my way to hear Craig speak."
Andy Cheetham, D&AD Trustee and Board member.