Speakers Profile - Dan Gregory

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Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank that helps organisations make positive change and make change positive!
A Behavioral Strategist, Dan Gregory works as a speaker, author, consultant, and social commentator. His passion is Leadership Strategy & Influence – what inspires and drives our people, our communities and ourselves.
He helps leaders, managers, sales teams, marketers and high performing individuals understand what inspires action, influences behavior, lights people up and builds cultures of the willing.
Leading one of the country’s most prolific strategic and creative teams, Dan developed new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as Vodafone, MTV and the United Nations
In that time, Dan also:
• Directed the strategic and creative team behind the most successful new product launch in Australian history with business partner, Kieran Flanagan
• Oversaw the most successful brand resurrection achieved anywhere in the world
• Serves as a Director on the White Ribbon Board and works as an ambassador to make violence against women a man's issue too
• Is a Partner and Ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.
Dan Gregory is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and the Network 7 Sunrise program's "Masters of Spin".
When he’s not working, Dan can be found on a plane travelling from one city to another, or on one of his motorbikes. “For me, it’s meditation and a great metaphor for leadership and business - you only have possibly 10% control of what's going on around you, but you have 100% responsibility... and the only thing that keeps you alive, is strategy.”
His mission is to help organizations build more engaged cultures and to help leaders achieve strategies that make success and high performance much more likely.