Speakers Profile - Adam Penberthy

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Adam Penberthy has been labelled one of the nation's preeminent speakers on Gen Y and youth communication. As founder and Creative Director of leading youth advertising agency, FRESH, this enigmatic character lives and breathes Gen Y.

Starting his first commercial business at merely 13 years, and employing his first full time staff member at age 15, to run the company whilst he was at school, Adam has nous for business that has provided him with great success at a young age. Combined with his position at the helm of an organisation on the pulse of all things youth, he is a must-see presenter for organisations that want to really engage this elusive demographic.

Working on major campaigns for the Queensland, Victorian and NT Governments, along with prominent brands such as Hell Pizza, QUT, Griffith University, Chanel 10, and AOT Holidays, Adam has cemented his reputation as a leader on Gen Y and youth in Australia.

Adam presents on topics such as the new school ways of engaging under 30's, experiential marketing, new-media, social media, social networking and the ominous Web 2.0. Adam has a natural talent for presenting the latest trends in an entertaining yet informative manner.