Fee Range: C
Co-Founder, boost, Executive Chairman, Retail Zoo
One thing you will never die wondering is what Jeff thinks!
In the cut and thrust world of media, Jeff made his mark as the head of programming for the Austereo radio network. Ultimately, anything that went on air across the Today and Triple M networks was his responsibility, and he learned early on that it was media warfare with every ratings point literally worth millions of dollars in advertising revenue.
The job was to get the strategy right and then find the right talent on air to deliver it. During his time at the helm, he gave Hamish and Andy their first break, took Kyle Sandilands from the bush to the big city, and hired and worked with Eddie McGuire, Mick Molloy, Andrew Denton and many other household celebrity names.
Jeff achieved the unachievable with unprecedented success with number one ratings in every state in Australia, through his “rate or die” approach to radio, and doing whatever it takes to create success.
At 30 years of age, and despite only knowing Janine for 7 days, he decided she was the woman he would spend the rest of his life. 8 months later they were married and with two very overly creative entrepreneur brains at work, it was only a matter of time before Boost Juice was born.
Anyone who knows them knows they are complete opposites, but with a deep respect for each other’s abilities – together they are a great team. So upon this foundation, Jeff was in charge of the marketing and business strategy of Boost and Janine the wonder woman who managed to actually pull it all together. Working alongside each other, they have successfully taken an idea and turned it into an iconic brand in the Australian marketplace.
After 8 exhaustive years at the helm, Janine decided to focus on the international growth of Boost and in 2007 Jeff took over the role of CEO.
If Boost was Janine’s baby, then Retail Zoo became Jeff’s; he turned a one brand business (Boost Juice) into a powerhouse multi-retail-branded international company. Their first acquisition was Salsas Fresh Mex, which has grown from 4 stores to over 60 stores, followed by CIBO Espresso in 2012. Retail Zoo currently has over 450 stores in over 10 countries covering three brands; being Boost, Salsas and CIBO.