Speakers Profile - Simon Kuestenmacher

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Simon Kuestenmacher is a Partner of The Demographics Group based in Melbourne Australia.

Simon is a rising star in data animation and interpretation. In just two years he has amassed 125,000 followers globally who enjoy his insights and his quirky observational style.
Simon holds degrees in geography from leading universities in Berlin and Melbourne and worked for several years as a business consultant with KPMG Australia.

Simon is now a contributing writer to The Australian newspaper; he is one of the two co-founders of The Demographics Group; he is an emerging media commentator on demographic and data matters; and he has spoken to numerous corporate audiences across Australia.

Simon was named one of the world’s Top 50 influencers in data science by carto.com, he reaches over 30 million people every month through his Twitter account.

Simon speaks on demographic trends, consumer insights and cultural change in Australia.
His work is appreciated by groups from the financial services, property, education, technology, retail and professional services industries, among others.


1. Reimagining the way we work: How new technologies, new generations and new skills are changing the workplace

The Australian workforce is growing and morphing shedding some jobs and creating others. It’s a minefield for the uninitiated or for the ill-informed. In this presentation Simon unpacks the common denominators behind what’s working and what’s not in the world of work. If you are in the workforce you need to hear this!

Suits: employer groups, unions, industry associations, HR Departments, parents and anyone in the workforce

2. Degrees of success: How education and skills are reshaping the Australian workforce

Speak to educators and they will say it’s all about STEM (science, technology, engineering, mathematics) but is this the case? Longitudinal census data suggests that there’s a range of skills that can deliver career success. Let Simon take you through the numbers to his compelling conclusion.

Suits: employer groups, unions, educators, universities, vocational trainers; parents of teenagers

3. Navigating the gender factor: Using data to show how men and women are remunerated job-by-job in the workforce

Which jobs deliver best remuneration for men and women? Which of these jobs are women closing the gap? And are there any high-paying jobs where women are better remunerated than men. Nothing sharpens debate like the facts. And in this presentation Simon delivers the data behind the gender factor.

Suits: women’s groups, public sector, unions, HR departments, industry organisations

4. From Seoul to Sydney… from Munich to Melbourne: Trawling global cities for ideas to create even better Australian communities

Australia’s capital cities are amongst the fastest growing in the Western world. We need to be best world’s practice in urban planning. In this presentation Simon scans the globe to identify cities and regions on the rise and in decline and each with a story and a lesson to tell. Australian planners ignore these global trends at their peril.

Suits: planners, public sector, developers, investors, infrastructure, city redevelopment

5. Don’t find your niche… make your mark: Career advice for the young and for parents

The workforce is polarising into the highly skilled and the unskilled which is all very well if there’s a ladder enabling the unskilled to skill-up. In this presentation Simon takes his audience through the skill sets and the policy setting required to enable young Australia to make their mark.

Suits: public sector, employer groups, unions, educators, universities, Millennials and their parents

6. Ideas for Australian agribusiness: Mining datasets to uncover new markets for our farmers and growers

Australia might be a place of drought and flooding rains but trawl the data and bright spots are always evident. New crops, new techniques, new locations and new lifestyle trends are forever creating new opportunities for Aussie agribusiness.

Suits agribusiness, regional development, public administration, trade and agribusiness organisations

7. Identifying Australia’s best towns: Understanding the metrics behind our leading rural communities

In March 2018 The Demographics Group ran a feature in The Weekend Australian Magazine on Australia’s best country towns. Goondiwindi and Griffith came out tops and, in this presentation you’ll find out what it is that makes a town great.

Suits: regional development, local councils, planners, economic development, social welfare, agribusiness

8. That’s not a map… this is a map: Latest techniques in communicating with data

There was a time when a map was a map but not so today. Today there’s animation and enhanced data capture and presentation techniques. Simon is one of Australia’s leading data scientists with a worldwide following for his mapping and unique way of looking at data. Showcases some of the best data animations gleaned globally.
Suits: public sector, consultants, information technology, data mining, public relations and media
9. Twitter story: How to create a global social-media brand for yourself within 2 years
It’s all about branding and being able to project your thinking and values onto a bigger stage. That’s the point of social media and increasingly it’s part of every worker’s professional persona. Simon is well on his way to 200k global followers across Twitter (@simongerman600) and Linkedin. Here’s some lessons on how you can do it too.

Suits: Millennials, social media types, HR departments, teenagers