Speakers Profile - Tory Archbold

Drew Barrymore ended my PR career.

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I was watching her onstage at an event I’d organised. Drew was talking surviving tough times and I thought, ‘lady, I see you and raise you five. You know what, I’m done.’ And I was. I gave up PR. I had worked with all of the brands, celebrities and influencers on my bucket list—Megan Gale, Zara, Nespresso, Victoria’s Secret—and the best way to go out is always on top.

The other thing was that while I was getting everyone else’s message out there via my agency Torstar, I had my own story to tell. I started Torstar in my twenties and built a fabulous life as a single mum running a global business. I had a team of 22 including two executive assistants. Then a near-death experience and ten years of being stalked gave me a fresh perspective. I wanted a life with more purpose. It was time to reshape my story.

Goodbye, sparkly PR world. I stripped things back and put myself and my daughter first. I put my health first. I found happiness, positivity, emotional flexibility. I found love (yes, I was a first-time bride in my 40s—so glad I waited.)

I found me. I used my forward momentum and founded Powerful Steps in 2019.

Now my goal is for everyone to find their best self and learn what I’ve learned. And as a successful entrepreneur and business coach who knows you can take what the world throws at you and turn it into your superpower, I can show you how.

These days, as CEO of Powerful Steps, my mission is to share my toolkit with others to plot their personal roadmap to success. I reshape brands, businesses and lives using the proven strategies I’ve developed over two decades. You can listen to my story and others I have met along the highway of life on my podcast – Powerful Stories – which is signed to Nova Entertainement.