Speakers Profile - Karen Matthews

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Karen Matthews has over 22 years experience in national and international retailing, franchising and strategic brand management. Karen recently resigned after 10 years as CEO of skincare company Ella Bache. She is recognized in the business community as an innovative leader with strong operational and strategic skills and operates as she calls it by an intuitive style of values based leadership – a high energy leader, she walks the talk, fights to the death for what she believes in and has a personal mantra to “inspire people to be the best that they can be”.

Karen's proudest professional achievements include launching Australia's first skincare franchise model with Ella Bache in 2002, as well as steering Ella Bache through a time of significant change and re-engineering from 2002 to 2008. In 2004 she was named NSW Telstra Business Woman of the Year, in 2005 PWC NSW Franchise Woman of the Year and in 2007, PWC Australian Franchise Woman of the Year.

At the time Karen resigned from Ella Bache she could tick off a list of achievements delivering brand recognition, financial health, market penetration, values based leadership, a flexible yet focused strategic plan and a company and culture, considered by many to be “best practice”.

Prior to her Ella Bache career, Karen held a GM position with FJ Benjamin Fashions where she “cut her teeth” in licensing, product development and family business. Prior to that, Karen held a number of buying and marketing roles within the Myer Grace Bros group – her introduction to retailing.

Karen regularly consults and speaks on leadership, strategic brand management, franchising business turnaround, leading and managing change and would like to think she can inspire anyone to believe in themselves.

Karen Matthews also talks about...

- Marketing For Success
- Brand Personality
- Establishing A Brand
- PR From The Boardroom
- Franchise Systems (The Ready Made Model And The Brand New Model)
- Making A College Profitable
- The Business Of The Beauty Industry
- Setting Up A Licensee Both Nationally And Internationally
- Change Leadership
- Developing A Research And Development Facility
- Organisational Change
- Putting Organisational Values Into Practice
- Giving Back To Employees