Fee Range: C
Yes, you've heard it before. Mother of four starts new retail concept. It explodes, she makes a bucketful of money and everything's just dandy. Or is it?
The truth is that since founding Boost Juice in 2000, Janine Allis, a woman with no formal business training but a brilliant simple approach has met with relentless pressure and a myriad of problems in getting Boost to where it is today: a company with more outlets in more countries than any other juice bar in the world and well on the way to achieving their aim of being the "world's most loved and favourite brand". Being underestimated has been one of Janine's great strengths and she has utilised all her natural abilities to achieve the unthinkable.
Janine's leadership style is natural, warm, giving and extremely demanding. This has created a high performance culture in her business, which has achieved amazing results.
Janine and her team have grown the innovative youth-based business from one store in Adelaide, South Australia to over 240 stores in Australia, Chile, Indonesia, Singapore, South Africa, the UK, Portugal, Hong Kong, Dubai, Estonia, Macau and Kuwait. Thailand and South Korea are set to open their first stores this year. Boost has over 5000 employees under their banner and turns over more than 130 million dollars per year.
Her desire to own her own business led her to look at the retail market and review what the market was lacking as a consumer. Janine and her husband Jeff trialed a number of businesses like publishing and touring comedians, but nothing truly got the business juices flowing. That was until they noticed there was a lack of truly healthy fast food in the market place. Janine did extensive research world-wide and started to develop a business concept that was different to anything else in the world. Her vision was to do retailing differently, delivering a unique customer experienced based on the 'love life' philosophy of Boost.
Boost has won numerous prestigious awards over the years including induction into the My Business Hall of Fame, ARA Retailer of the Year in 2007 and AMEX Franchisor of the Year in 2005, just to name a few. In 2004 Janine was also recognised as Telstra Australian Business Woman of the Year.
In 2007 whilst in Mexico, Janine was blown away by the quality, honest and energy of Mexican cooking. An abundance of fresh, local produced produced dishes with vivid flavours, bold colours and heart racing zest - a stark contrast to the majority of Mexican food then available in Australia. So Janine decided it was time to make this kind of Mexican happen down under.
Back home, Janine heard about a local operator who was serving up mouth watering Fresh Mex, so over a few margaritas and lots of tasty tacos, a deal was brokered and the Retail Zoo group bought a majority share in Salsa's Fresh Mex Grill. Over the next two years, Retail Zoo took full control of the company and this partnership has seen Salsa's grow from four to 21 stores.
Today Janine is the Managing Director of Retail Zoo; a perpetual student, she surrounds herself with amazing business people and soaks up new ideas like a sponge. One of her greatest strengths is her ability to see her faults and ensure that the people around her complement each other to guarantee that the Boost leadership team is strong and built for success. "At the end of the day we have to keep life and business simple", believes Janine, "and enjoy the journey as much as the results."
Boost is simply an amazing success story.