Fee Range: C
Managing Director of Gloria Jean's Coffees, Peter Irvine has a background in advertising.
Peter joined Australia's third largest advertising agency, DDB Needham in 1963. In 1994 he was appointed as the agency's Managing Director, the position he held during his last two years with the company. He has also worked as the agency's Media Director in Sydney, and nationally in Account Management and as General Manager, a position he held for five years.
At DDB, Peter worked on all of the agency's international businesses and also retail, covering pharmacies, hardware, banking and fast service restaurants including McDonalds Family Restaurants. As part of his involvement with McDonalds, Peter worked closely with franchisers, offering advice and establishing the Franchised Operators Discussion Group.
Peter has also been involved in the business equipment, packaged goods, government and service industries.
- 20 Keys to Catapult you to your Vision
∑ Customer Service
∑ Disaster Recovery (or preparing for a Disaster)
∑ Gloria Jeans Coffees- More than a coffee store
∑ Taking your Brand/ franchising overseas
∑ Keys to Marketing Success
∑ Company/Charity- A Partnership; Maximising the Partnership
∑ Replicating a Success Model
∑ Balancing Work and Family Life
∑ Building a company, Building a Brand, Building a Life
Since first opening in 1996, 100% Australian owned and operated Gloria Jean's Coffees is today the largest specialty coffee retailer in Australia. In less than 10 years it has successfully opened 300 stores nationally as well as purchased the international brand and roasting rights with stores located in 15 other countries worldwide today.
As Master Franchisee, Peter Irvine is involved in all aspects of the business from importing products, servicing and training franchisees, providing operational support, as well as designing and fitting-out stores.
The wealth of experience Peter has in advertising, marketing, managing, planning and directing has ensured the continuing success of the brand - today you will learn the secret to the Gloria Jean's Coffees success story.