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Travels From:
Regional Victoria
Fee Range: C
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Tom O'Toole is the charismatic and inspirational 'Baker' from Beechworth. He has built his bakery into one of Australia's greatest retail success stories.
Tom shares how he took a bakery in a small county town with a population of under 4,000 people – from two staff to 64 full and part timers, an annual turnover from $100,000 to in excess of $3 million and serving well over 600,000 customers per year.
Tom's Beechworth Bakery has become the highest earning single bakery retailer in Australia, and winner of National & State Marketing & Business Awards. His business model is being emulated around the world.
Tom is a self confessed Kindergarten drop out. He has experienced the lowest of lows but is now a beaming icon of an entire industry. Tom O'Toole is one of a kind, and all Australians who own a business owe it to themselves to get a dose of his insights.
'My bread is probably no better than the rest but our service vision lifts us right out of the crowd.'?
Tom's Philosophies:
-If you wouldn't buy it, then don't sell it
-Attitudes are contagious
-Nothing changes if nothing changes
-If it's to be, it's up to me
-Don't let someone else steal your day
Tom preaches a constant philosophy on quality of product and service. Ever-changing quotes appear around the working environments of the bakery and in the staff newsletter. He believes if staff are to perform, they must be a part of this culture.
Customer service training for staff includes extensive ongoing education programs in tourism marketing, business planning, Aussie Host and industry exchanges from Australia and Overseas.
Product knowledge is shared extensively in Australia and Overseas through visits to other bakeries and visiting bakers.
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