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Travels From:
Melbourne
Fee Range: E
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Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV now works internationally as a professional keynote speaker, a trusted consultant to some of Australia's Top 200 ASX listed companies and sports leagues. His specialises in business to consumer relationships in digital environments and the development of high performance content to help companies and individuals gain a greater share of attention, engage more customers and achieve better business outcomes.
Jonathan is fast emerging as Australia's leading Futurist on the impact of digital technologies on business as well as viral communications. Jonathan's journey started with his nearly 9 years of dedicated research into viral videos, in particular, the science that occurs in the human brain to make people click share. A human response that drives billions of views every single day.
His work in this field led to the development of the Virable formula, a framework for brands and individuals to follow in their own unique way to create content that not only catches on but triggers a human to respond.
With a wealth of presenting experience and years of MC work for leading industry bodies including the Australian Gas Association and the Australian Grand Prix corporation, Jonathan's professional speaking career began on the back of his TED talk "The art and science of Viral videos" which created demand for his services at conferences. The popularity of his topic and his highly engaging style also led to the opportunity to work with the planet's biggest publisher of business book John Wiley and Sons to write his first book 'like comment share buy'. It has sold over 5000 copies in the first few months of release, bucking the challenging trends brought on by a pandemic.
Obsessed with technology and storytelling since he was a 9 year old growing up in a middle class suburb of Melbourne, it is no surprise Jonathan became an award winning journalist. Known for breaking the traditional "reporter' mould in order to deliver unique insights that mattered.
Then the INTERNET changed everything. The emergence of platforms like YouTube and Facebook captured Jonathan's attention and his passion is now focused on witnessing it evolve and reporting on his findings in order to help others enjoy the wealth of opportunities and benefits that it exist when armed with the right insights and information.
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