Speakers Profile - Effie Zahos

Finance Editor and Finance Literacy Campaigner

Travels From:
Sydney

Fee Range: E

Effie Zahos has been on a lifelong mission to make money talk a lot less boring and a lot more accessible for everyone. As the Money Editor for Channel 9, she is the familiar face of finance on the Today Show and 9News, where she translates complex economic headlines into plain English for millions of Australians.

With over 30 years of experience—including her long-standing tenure as Editor of Money magazine—Effie is one of Australia’s most trusted voices in financial literacy. She currently sits on the board of the ASX-listed InvestSMART and serves as a Director at the Ecstra Foundation. Through her work with Ecstra, she is proud to support the Talk Money initiative, a national school-based program that has already empowered over 500,000 students to build financial confidence.

A best-selling author of books such as A Real Girl’s Guide to Money and the children's title The Great Money Adventure, Effie focuses on education and advocacy over instruction. Whether she’s on screen or in the boardroom, her goal remains the same: helping Australians understand the "why" behind the numbers so they can navigate their own financial journey with confidence.