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Todd Sampson's eclectic life began on Cape Breton Island, off the northeast coast of Canada.
He grew up in modest circumstances. His father was a factory worker for Coca-Cola, and his mother was a checkout girl for KFC. While neither of them had any formal education, Todd entered university on a full scholarship, studying biology and economics and then went on to complete an MBA by age 24.
Todd is the national CEO of Leo Burnett Australia – one of the world’s leading communication companies – they were recently ranked as the 7th most creative company in the world. He is the co-creator of the Earth Hour initiative – the largest environmental movement in history – reaching over 1.4 billion people in over 5500 cities.
The Financial Review and News Limited ranked him as one of the most influential executives in Australia. He has won CEO of the Year twice and has featured on the cover of BRW magazine.
Todd is also the breakout star and co-host of the smash hit ABC show The Gruen Transfer.
This unique show is one of the most-watched programs on Australian TV, winning multiple international awards, including the prestigious Rose d’Or Award for entertainment. He is also a regular host on the Channel 10 news show The Project and has featured on CNN and Sky News.
Todd recently handed his brain over to science to become host and ‘human lab rat’ in a groundbreaking science documentary series called Redesign My Brain. It was one of the most-watched Australian science documentaries of all time and won the AACTA Award (Australian Oscars) for Best TV Documentary of the Year. It’s now being shown around the world on the Discovery Channel.
Todd is undoubtedly one of Australia’s freshest and most interesting TV personalities, with the ability to combine intelligent insight with humility. One reviewer colourfully captured his unique ‘science-adventurer’ style:
“If Bear Grylls had a love child with Brian Cox, it would be Todd Sampson.”
He’s also climbed to the top of Mount Everest, unguided.
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