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Yasmin London empowers a new kind of leader: the F.I.R.S.T Mover.
Those who lead with courage, humanity, and purpose, shaping better futures for the world both online and off.
Yasmin London is one of Australia’s most dynamic voices on leadership, digital culture, and courageous transformation. A former world champion athlete, NSW Police Officer, and now CEO of The Digital Fluency Group, Yasmin is renowned for turning big challenges into blueprints for breakthroughs.
As a keynote speaker, advisor, and facilitator, she helps organisations and individuals develop the skills and mindset to lead change, wherever they are. Whether working with organisational executives, educators or emerging leaders, Yasmin unlocks what it means to go first: to move with intention, challenge the status quo, and drive growth that actually matters. Her F.I.R.S.T Mover Framework guides people to lead in ways that are innovative, human, and future-fit.
With a reach of more than 29 million people globally, Yasmin is trusted by schools, corporates, and communities to deliver high-impact experiences that inspire immediate action and long-term cultural change.
A proud LGBTQIA+ leader and mother of two, Yasmin brings both edge and empathy to her work, helping audiences rise, connect, and lead with meaning.
If you’re looking to shift culture, build resilient teams, and empower your people to act, Yasmin is your catalyst.
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