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Sofie Formica is widely recognised from her success in global television markets over the last 25 years. With an impressive television career that began as a 14 year-old, Sofie soon became a prominent face on the Seven Network thanks to hosting children�s programmes �Wombat� and �Saturday Disney�, followed by a stint as Australia�s first female game show host on �Now You See It�.
A few years later, Sofie became a founding member of �The Great Outdoors� team, regularly presented various televised network events, such as The Australian Fashion Awards and the People�s Choice Awards, and acted on popular soap �Home and Away� and variety show �Tonight Live with Steve Vizard�.
In 1993, Sofie accepted a prime-time offer from the Nine Network to co-host �Just Kidding� with Steve Jacobs, and it subsequently became Australia�s highest rating television show that year.
Two years later, Sofie moved to America and her global profile continued to rise thanks to roles with: NBC/Time Telepictures as a reporter on national US entertainment show, �Extra�, where she interviewed Hollywood celebrities including Bruce Willis, Meg Ryan, Nicole Kidman, the cast of Friends, and many more the world�s first multimedia converged TV, radio and internet show-, �The Web�, which was a magazine-style programme produced for the USA Cable Network. (In this role, Sofie was seen in more than 18 countries and led a co-hosting gig with Ron Reagan Jnr on nationally syndicated program �TV.com�) Oprah Winfrey, who handpicked Sofie in 1999 to be her co-host and technology mentor in a 13-part series, �Oprah Goes Online�, for the Oxygen network.
Sofie returned to Australia with her husband and three children to raise their young family. During this time, Sofie took a hiatus from the media industry until 2006 when she became the host of the Seven Network�s Queensland lifestyle programme, �The Great South East�, and is now the longest running host. �The Great South East� continues to be a ratings winner leading its time slot every year.
Sofie is a natural presenter and emcee who is highly regarded for her professional, creative, and easy-going personality.
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