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Speakers Profile - Bernard Salt

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Bernard Salt AM is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Bernard heads The Demographics Group which provides specialist advice on demographic, consumer and social trends for business. Prior to that Bernard founded KPMG Demographics.

Bernard writes two weekly columns for The Australian newspaper that deal with social, generational and demographic matters.

He is an adjunct professor at Curtin University Business School and he holds a Master of Arts degree from Monash University.

Bernard Salt is one of the most in-demand speakers on the Australian corporate speaking circuit and has been so for more than a decade. He is perhaps best known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the “Seachange Shift”, the “Man Drought”, “PUMCINS” (pronounced “pumkins”) and the “Goats Cheese Curtain’. He was also responsible for popularising smashed avocados globally.

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and recently hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.

He was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Bernard Salt is a writer, a speaker, a business advisor and a media commentator.


1. Tracking Global Megatrends

2. Identifying Future Business Opportunities

3. Connecting with the Customer of the Future

4. Imagining Lifestyle & Retirement in the 2020s

5. Preparing for the Jobs of the Future

6. Managing Generational Change

7. Building Business in the Asian Century

8. Building and Connecting Stronger Regions

9. Building Personal Brand and Leadership Skills

10. Developing Presentation and Speaking Skills

Presentation Titles:
Changing Mass and Target Markets: The Opportunities For Business, The business opportunities presented by Australians a-shiftin' and a-shufflin' around their continent, The business opportunities presented by the rise and fall of baby boomers, Xers, Generation Y and Dotcoms The Impacts of Cultural & Demographic Change in Australia, The Rise of a Third Australian Culture: The Big Shift, The trends which will emerge over the next 20 years that present both opportunities and challenges to business.