Speakers Profile - Laurel Papworth

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Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media" for Australia. AdAge named Laurel in the Power150 Marketing and Media Bloggers in the world and she is in the top 10 bloggers in Australia. With 50,000+ followers on Twitter, 45,000 on Google plus etc Laurel reaches 6.8 million people a month through her social media channels. (Radian6).

Laurel has 20 years experience in managing online communities, virtual worlds and social media. Her clients include with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel has been managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. She currently consults with NBC Universal and other major organisations globally.

Since 2005, Laurel has been teaching social media at the University of Sydney and in the past has taught a Masters of Media at UNSW, social film and social TV at Australian Film TV & Radio School and Metro Film School. Laurel teaches popular 3 day social media intensive classes around Australia.

A regular on ABC Business Finance Quarter, The Morning Show (7), and radio, Laurel is the author of Social Media and Crisis Communications & Social Media Revenue and regularly writes the social media column in The Australian Media section on Mondays.


"I want to thank Laurel for an insightful, stimulating, absorbing, thought-provoking and very entertaining full day on the entire social media landscape. The session was highly relevant for digital specialists, traditional marketers and PR professionals alike. It was full of very current information and lots of new material in a space that is often talked about but not often fully understood. I would happily recommend Laurel and look forward to working with her in the future."

Simon Marks,Head of Digital, Blackmores Ltd

"Laurel delivered an informative and thought provoking session to a packed house, and was rated in the top 5 speakers for the overall Congress."

Kathryn Rae, Senior Manager – Australian Business Consulting & Solutions - Australian Business Chambers Congress 2012

"At INFORUM group's Social Media Workshop mid-August, Laurel once again demonstrated her depth of knowledge in all areas of social media and why she was named one of Forbes Magazines 2012 Top 50 Social Media Influencers globally. After the first workshop which provided an overview, this time Laurel went through in detail a 9-step Social Media Strategy, and the value of Pinterest and Google Plus and the feedback has been great. For many of us the workings of social media continue to challenge but Laurel reassures and educates and makes it all perfectly understandable!"

Jenny Garber, Director, Inforum Group