Speakers Profile - Sharon Williams

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Sharon is a pioneer in the Australian agency industry. One of comparatively few female entrepreneurs in this male-dominated field, she established Taurus Marketing in 1995 after a successful career in marketing and management, working in England, Europe and Asia.

Her professional experience includes management training with renowned UK retailer Marks and Spencer, and marketing management in the IT, shipping and travel industries.

Under Sharon's guidance, Taurus has expanded consistently year-on-year since inception, and is now one of Australia's highest profile, privately owned integrated marketing, creative and public relations agencies. Based in Artarmon, on Sydney's Upper North Shore, Taurus offers unparalleled levels of personalised service to leading corporations globally such as QBE Insurance, Datacom and Napoleon Perdis.

Sharon was instrumental in helping the KAZ Group go from media obscurity in 1995 to one of Australia's highest-profile and largest information communications technology companies. In 2004 KAZ group was bought by Telstra.

Sharon's vision for Taurus is to provide practical and smart business, communications and social media expertise to organisations. Her energetic, no-nonsense approach and high standards emphasise reaching personal and professional goals and achieving a work/life balance. She is especially proud of her company's culture, in which a fun-loving atmosphere and flexible working arrangements play key roles, as well as its sought after graduate intake program.

Sharon is a highly experienced and entertaining public speaker and trainer. She has frequent engagements here and overseas at professional and community organisations. Her presentations have won praise at conferences, expos and in-house workshops and for the past four years she has been invited to be a keynote speaker at The International Special Event Conference, the USA's premier annual trade show for event professionals.

Sharon is passionate about introducing smart marketing concepts to CEOs and MDs through her strategic 'KickStart Marketing' program. In December 2005 she co-founded the Artarmon/St Leonards Chamber of Commerce, of which she is currently Vice-President. Sharon is a NSW Councillor for the Australian British Chamber and is also on the American Chamber of Commerce Women in Management committee. Sharon lives in Sydney with her family and three children. Her love of the beach and swimming gained her an Australian Surf Life Saving Association bronze medallion in 2005.

Speaking Topics:

Where the industry is headed
Integrated marketing
The power of a good brief
Public relations
Social media management
Online reputation management
Social media branding
Event planning skills

Personal branding -- TaurusProfile?
Entrepreneurs and corporate managers
Starting a business
Growing your business
Systems, time and change management
Achieving work/life balance
How to motivate and challenge staff
The skills shortage
Secrets of successful outsourcing
Growing a business from scratch
Outsourcing to specialists
Monitoring cashflow
HR training and care of staff
Entrepreneurs v corporate managers
Running an agency (especially after working in-house!)
Immigration -- sponsoring talent in the midst
of a skills shortage