Speakers Profile - Remo Giuffre

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Remo is a creative strategist with a long track record as an entrepreneur, retail merchant and brand builder. He founded the REMO General Store in 1988; and the General Thinking network in 2001. He also enjoys a long and ongoing association with the TED organisation in New York, and, since 2009, has been Licensee & Director for TEDxSydney, an annual flagship TEDx event which has become the leading platform for the propagation of Australian ideas, innovation and creativity to the rest of the world, as well as the gold standard for TEDx events globally.

Prior to founding REMO, he worked as a lawyer in Sydney with the global firm Baker & McKenzie and then as a consultant to a number of communications businesses located in both Australia and the US. He was the Director of Branding & Strategy at frog design in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York.

Remo earned combined Commerce and Law degrees from the University of New South Wales, and an MBA with top honours from Columbia University’s Graduate School of Business in New York; majoring in marketing, organisational behaviour and communications management.

Remo is a tutor in the Faculty of Transdisciplinary Innovation at University of Technology Sydney.

Although not formally trained as a creative director; he has been dreaming, designing and doodling for much of his life, best exemplified by his RemoGram visualisations. Browse a selection of those HERE.

In 2014 Remo applied his skills as a merchant and communicator with trademark candour to his own life as an entrepreneur and brand builder. General Thinker is a visual memoir of interwoven stories that examines the experiences – both great successes and brilliant failures – that have guided and shaped him along the way. It’s a book about work. It’s a book about love. It’s about him, but also about all of us.

Remo splits his time between Bondi Beach and Milsons Passage north of Sydney on the Hawkesbury River. He lives with his wife Melanie and a small black dog named Pearl. He has two children: Lola (23, completing her Masters in Mechanical Engineering at TU Delft in the Netherlands), and Roman (19, in his first year at National Art School in Sydney).

Optimism drives him. Believing that his best work lies AHEAD keeps him young and foolish.