Speakers Profile - Alexandra Smart

Entrepreneur, Founder, Managing Director, Public Speaker, Consultant, Coach + Mentor

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Alexandra Smart is a highly respected and creative business leader, strategist, entrepreneur, and consultant with over 30 years' experience in fashion, media and retail.

Her ability to combine creative thinking and commercial imperatives has cemented her reputation for business acumen, leadership, strategy, and high performance. Alexandra is an expert at applying creative entrepreneurial vision to business ventures and driving for scale and profitability while operating with integrity and at the highest ethical standards.

Alexandra founded the GINGER & SMART brand nearly 20 years ago. The inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra�s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with her sister Genevieve�s years spent at the design helm of some of Australia�s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.

GINGER & SMART is now a leading Australian designer brand at the forefront of design and sustainability in the fashion industry.

Alexandra was recently included by Rag Trader in the 2021 Power 30 List of Influential Retailers
With a keen focus on the arts and social responsibility, Alexandra is a spokesperson for the fashion industry and a seasoned public speaker.


* Alexandra is a Director of the Melbourne Fashion Festival.
* A member of the Contemporary Collectors Benefactors Committee (CCB) at the Art Gallery of NSW.
* A mentor with the AGSM/UNSW Alumni Leader Mentor program.
* Alexandra is a former member of the TCF Innovation Committee advising the Australian government on innovation and local manufacturing for the Textiles, Clothing and Footwear (TCF) Sector.
* She has also been a committee member of SunSCHine, tasked with raising funds for the Sydney Children�s Hospital.
* Alexandra holds a Masters of Business Administration (MBA) from AGSM and a Bachelor of Communications (Journalism).
* And is a member of the Institute of Company Directors.