Speakers Profile - Abbie White

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Sales have been disrupted. AI is here to stay; 60% of decision-makers are millennials and Gen Z who buy differently, and attention spans are dwindling, all of which means we need to redefine our sales strategy and upskill our teams to win in 2024.

Abbie White, Australia�s most in-demand sales dynamo, redefines sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.

Abbie has facilitated over $500M in sales, with over 15 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM.

Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.

Abbie is a sought-after thought leader, Forbes Australia Contributor, as one of only two LinkedIn Sales Insiders for APAC.

Abbie is known for her infectious energy and keynotes that aren't just inspiring�they're actionable, equipping teams with realistic and immediate strategies for tangible growth.

Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.