Speakers Profile - Abbie White










Travels From:
Sydney

Fee Range: E


Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to redefine sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.

Abbie has facilitated over $500M in sales, with over 17 years of experience in the trenches,
working with small Australian businesses right through to leading companies such as CBA, Telstra, and IBM.

Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.

Abbie is a sought-after thought leader, contributor to Forbes Australia, and one of only two LinkedIn sales insiders for APAC.

Abbie is known for her infectious energy and keynotes that aren’t just inspiring — they’re actionable, equipping teams with realistic and immediate strategies for tangible growth. The most common feedback Abbie receives is regarding the research and effort she puts into personalising keynotes for her clients.

Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.