Speakers Profile - Kristina Karlsson

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Much loved the world over, Swedish born Kristina Karlsson is the Founder and Creative Director of Dream Life - an inspiring & empowering brand turned global movement.

She's also an engaging sought-after international speaker, coach, a passionate learner & self-improver, and the proud mother of two children, Axel and Tiffany, with her partner Paul.

After growing up on a small farm in country Sweden, at the age of 22 she found herself in a new country, half a world away from family and friends, with little money and no idea what to do with her life. So, what was a girl to do?

Imagine what her Dream Life could look like - write her dreams down on paper - and then make them happen.

Initially that led to Kristina selling all she owned to found and create globally loved Swedish design and stationery business, kikki.K. From the ground up she built it to have award winning retail stores across the world, a passionate team of 1,500, a reputation for innovation and service excellence, an online presence serving stationery & design lovers in over 150 countries ...and annual revenues of over $80m.

And what a ride that was, for over 20 years from start-up until mid 2021.

Kristina won the hearts and minds of literally millions of people the world over, as the creative force and personality behind what was a genuinely authentic, founder and purpose led brand - driven by her own personal philosophy's, personal purpose and Swedish design aesthetic.

After a difficult and tumultuous business experience thru the Covid pandemic with the forced closure of retail stores, which tested her and her team to the core, Kristina lost control of kikki.K and parted ways in heart-breaking circumstances - a riveting story in itself - and one that came with many learnings and silver-linings (as hardships do).

The biggest silver lining of all is the freedom to now do what she loves again, with a creative team, on a mission to continue inspiring & empowering people the world over to discover and chase their dreams. Leveraging all that she's learned through the ups and downs about how to stay well and thrive through good and tough times.

Kristina is now a sought-after international speaker and coach and is passionate about human potential and helping people discover and chase their dreams.

In her words: "...for me it's always been about making the most of this one precious life I've been given - and doing good along the way. And that's what led me to create Dream Life and to chase my own big crazy dream of inspiring and empowering 101 million people around the world to discover and chase their own dreams, in the process helping make the world a better place."

A few years ago she wrote her first book, Your Dream Life Starts Here, to share what she'd learned about the power of dreaming and her experience of chasing and achieving big dreams against the odds - selling over 100,000 copies.

It was her answer to the thousands of people she'd spoken to at events, workshops & conferences around the world who had asked her, 'where do I start if I want to live my best life?'

She's since turned the book into a coaching business and digital course - and associated events and services like her Your Dream Life Podcast, which has over 2.5 million downloads in over 160 countries.
According to Kristina, "Everything I do is about inspiring people to live well and to dream. To create and live their dream life through all of life's ups and downs, whatever that means for them."

Kristina's latest venture, www.TheDreamLifeStore.com has stationery lovers and buyers of inspiring gifts drooling... presenting a curated collection of beautiful customisable products. Winning the hearts of all of those who fell in love with her design approach.

With deep personal experience of the power of dreaming and then doing, Kristina's big crazy dream is to inspire and empower over 101 million people - just like you - to write their own dreams on paper and set about bringing them to life.

Why? Because by dreaming, we can all help make the world a better place, starting with us.