David Chalke is one of Australia's leading Social Analysts. Working with data AustraliaSCAN, the annual monitor of social change in Australia, David's entertaining "Real World" view of the mood of Australians has made him a very popular speaker at National & International conferences. He is a regularly quoted Social Commentator, and an occasional writer and broadcaster.
David's early career was in Europe in line Management with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia, David held the positions of Director of Strategy Planning with McCann-Erickson and Y&R Mattingly, until founding his own consultancy, The Strategy Planning Group, in 1990.
In recent years, David has specialised in measuring the effects of social change on Australian's attitudes and behaviours, and advising on the impact of these on the formulation of effective public policy and marketing strategy.